About Trev Deeley Motorcycles

For more than a century, Trev Deeley Motorcycles has been a cornerstone of the motorcycle community in Vancouver and across Canada. With a rich history dating back to 1917, the dealership has played a significant role in shaping the Canadian motorcycle industry while building a legacy closely tied to Harley-Davidson® motorcycles.

A Legacy That Began in 1917

The story of Trev Deeley Motorcycles began when Fred Deeley Sr. started selling Harley-Davidson® motorcycles on Granville Street in Vancouver, British Columbia. His passion for motorcycles helped establish one of Canada's most respected motorcycle businesses.

In 1925, Fred Deeley Jr. took over the motorcycle operations, continuing the family's commitment to riders and enthusiasts throughout the region. As the business grew, it relocated to West Broadway before moving into a purpose-built motorcycle facility at 606 East Broadway in 1950.

Trev Deeley: Racing Champion and Motorcycle Pioneer

During the 1940s and 1950s, Trev Deeley became one of the most accomplished motorcycle racers in the Pacific Northwest. Dominating flat track racing circuits, he earned factory sponsorship from Harley-Davidson® and raced as AMA Expert #22. Trev was also the first Canadian rider to achieve the prestigious status of AMA National Plate Holder, marking a milestone in Canadian motorcycle racing history.

Growing the Motorcycle Industry in Canada

In 1953, Trev Deeley was appointed General Manager of Fred Deeley Motorcycles, helping guide the company into a new era of growth and innovation.

Just four years later, he became the first Honda motorcycle distributor in the English-speaking world, demonstrating his vision for expanding motorcycling opportunities in Canada. In 1973, Harley-Davidson® Motor Company selected Trev Deeley as its exclusive Canadian distributor, leading to the formation of Fred Deeley Imports Ltd.

In 1975, Trev and his partners purchased the retail dealership, officially renaming it Trev Deeley Motorcycles. The dealership quickly became recognized as one of Canada's premier destinations for Harley-Davidson® motorcycles, parts, service, apparel, and rider experiences.

Leadership with Harley-Davidson®

Trev Deeley's contributions to the motorcycle industry extended beyond Canada. In 1985, he became the first non-American appointed to the Harley-Davidson® Motor Company Board of Directors, a groundbreaking achievement that reflected his influence within the global motorcycle community. He served on the board until 1993.

Hall of Fame Recognition

Trev Deeley's lifelong dedication to motorcycling has been recognized through numerous prestigious honors, including:

Canadian Motorsport Hall of Fame (1995)
American Motorcyclist Association (AMA) Motorcycle Hall of Fame
British Columbia Sports Hall of Fame

These inductions celebrate his achievements as a racer, business leader, and advocate for motorcycling across North America.

Trev Deeley Motorcycles Today

Today, Trev Deeley Motorcycles is located at 1875 Boundary Road in Vancouver, BC, serving riders throughout Metro Vancouver, British Columbia, and beyond. The dealership continues its tradition of providing exceptional customer service, new and pre-owned motorcycles, genuine parts, expert service, riding gear, and community events.

Deeley Motorcycle Exhibition

Adjacent to the dealership is the Deeley Motorcycle Exhibition and Conference Centre, a unique destination for motorcycle enthusiasts. The exhibition showcases historic motorcycles, rare memorabilia, racing artifacts, and photographs from Trev Deeley's legendary career.

Visitors can explore motorcycles from multiple eras and manufacturers, gaining insight into the evolution of motorcycling and the remarkable history of one of Canada's most influential motorcycle families.

Whether you're a lifelong rider or discovering motorcycles for the first time, Trev Deeley Motorcycles remains dedicated to preserving the heritage, passion, and spirit of motorcycling that has defined the Deeley name for more than 100 years.

Texas smoke bbq

Trev Deeley Motorcycles has teamed up with Texas Smoke BBQ, situating their iconic food truck in the parking lot of the Trev Deeley Motorcyles. Open Thursday-Sunday 11-6:30PM, you can shop for a new bike, stock up on some gear and grab some smoked BBQ while you shop.

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