About Trev Deeley Motorcycles - Our Rich History

In 1917 Trev's grandfather, Fred Deeley Sr., began selling Harley-Davidson® motorcycles on Granville Street in Vancouver. Trev's father, Fred Jr., took over running the motorcycle operation in 1925. The business moved to 915 West Broadway a few years later. In 1950, a new building for the motorcycle operations was constructed at 606 East Broadway.

During the 1940's and 1950's Trev dominated flat track motorcycle racing in the Pacific Northwest. He became a factory sponsored rider for Harley-Davidson® with racing number 22 as an AMA expert and national plate holder, the first Canadian ever to have this honor.

In 1953, Trev was appointed General Manager of Fred Deeley Motorcycles. Four years later he became the first Honda motorcycle distributor in the English speaking world. In 1973 the Harley-Davidson® Motor Company asked him to become its exclusive Canadian distributor. The distribution company was named Fred Deeley Imports Ltd in honor of the family's history in the motorcycle business. The retail store was renamed Trev Deeley Motorcycles in 1975 when Trev and his partners purchased the retail portion from Fred Deeley Imports.

In 1985 Trev became the first non-American on the board of directors for Harley-Davidson® Motor Company. He retired from the board in 1993.

In 1995 Trev Deeley was inducted into the Canadian Motorsport Hall of Fame. This followed with the induction into the AMA Hall of Fame and the B.C. Sports Hall of Fame.

Located now at 1875 Boundary Road in Vancouver, the dealership is adjacent to the Deeley Motorcycle Exhibition and Conference Centre.

The Exhibition has photos and mementos from Trev's racing past as well as motorcycles from almost every era with many different makes and models. This is a must for "Motorcycle Enthusiasts".

• 1917

  Fred Deeley Ltd begins selling Harley-Davidson® motorcycles. This makes them one of the oldest dealerships in the world.

• 1920

  Fredrick Trevor Deeley is born on March 15th and is raised in Vancouver.

• 1925

  Fred Deeley Sr. expands his business to two locations, one for bicycles and one for motorcycles. Fred Jr., Trevor's father, manages the motorcycle dealership.

• 1935

  Trevor joins his father's business at the age of 15 as a motorcycle apprentice.

• 1950

  Fred Deeley Motorcycles moves from 915 West Broadway, to a new store at 606 East Broadway.

• 1953

  Trev Deeley becomes the General Manager of Fred Deeley Motorcycles.

• 1957

  Trevor's daughter, Dawne Deeley was born on December 20th

• 1973

  Trev Deeley is asked by Harley-Davidson® to become the exclusive distributor for Canada. He forms Fred Deeley Imports. Trev Deeley is awarded Special Constable status. He becomes the only civilian to ride with the Vancouver City Police Drill Team.

• 1975

  Trev rides coast to coast to introduce himself and his partner, Don James, to the existing Canadian dealers.

• 1976

  Malcolm Hunter joins Deeley's and becomes a business partner in 1982

• 1985

  Trev Deeley is invited to serve on the board of directors for Harley-Davidson®. He becomes one of only three non Americans on the board.

• 1991

  Darwin Osarchuk, who started with Trev Deeley's in 1987, becomes General Manager of Trev Deeley Motorcycles.

• 1993

  The Trev Deeley Museum opens its doors. Trevor retires from the board at Harley-Davidson®. Don James is invited to take his place. Trevor Deeley donates $750,000 to build a Technical Training Center at Fairview College in Alberta. Its main role is to train and certify Harley-Davidson® technicians for authorized dealerships.

• 1994

  Trev Deeley Motorcycles becomes an authorized Buell® Motorcycle dealer.

• 1995

  Don James, CEO of Fred Deeley Imports receives entrepreneur of the year award. Trevor Deeley is inducted into the Canadian Motorsports Hall Of Fame. Deeley Harley-Davidson® is voted one of 50 best managed companies by the Financial Post.

• 1996

  After 46 years, Trev Deeley Motorcycles moves from 606 East Broadway to 2375 Boundary Road in East Vancouver.

• 1998

  "Team Deeley" breaks the world land speed record in the 1350cc class at Bonneville Salt Flats Speedway on a stock 1200cc Buell® Motorcycle.

• 1999

  Trevor Deeley is inducted into the American Motorcycle Association Heritage Hall of Fame Museum in recognition of his outstanding contribution to all aspects of motorcycling.

• 2000

  Trevor Deeley is inducted into the BC Sports Hall of Fame. Trevor Deeley donates one million dollars to the "Daring To Believe" campaign for the Vancouver Island Cancer Research Wing in honour of his wife, Joyce.

• 2001

  For the seventh year in a row, Deeley Harley-Davidson® earns a spot as one of Canada's 50 best managed companies.

• 2002

  March 28th, Canada's Mr Motorcycle, Trev Deeley, passes away.

• 2003

  Harley-Davidson® celebrates 100 years of making great motorcycles!

• 2006

  Trev Deeley Motorcycles Moves to a new 45,000 square foot dealership and in 2007 opens the Deeley Motorcycle Exhibition and Conference Centre at 1875 Boundary Road in Vancouver..

• 2012

  Trev Deeley Motorcycles celebrates its 95th Anniversary of delivering legendary customer experiences and fulfilling motorcycling dreams-since 1917

• 2017

  Deeley Motorcycle proudly celebrates its 100th anniversary in the Harley-Davidson® motorcycle business. Motorcycle racer and son of Don James, Darren James becomes Dealer Principle and owner of Trev Deeley Motorcycles.

• 2018

  Harley-Davidson® celebrates it's 115th Anniversary. The Vancouver H.O.G.® Chapter celebrates their 30th Anniversary.

• 2019

  Trev Deeley Motorcycles is awarded the Georgia Straight Best of Vancouver Award for being voted Vancouvers Favorite Motorcycle Shop 2 years in a row. Trev Deeley Motorcycles becomes one of only 16 dealers in Canada to carry Harley-Davidson® new electric motorcycle the LiveWire

• 2020

  Trev Deeley Motorcycles welcomes its first children's bikes the electric Iron-E 12 and Iron-E16. Trev Deeley Motorcycles sponsors it's second H.O.G.® Chapter on the Sunshine Coast of BC called the Coast Highway Chapter, BC Canada. Harley-Davidson® refocuses its brand with a new Mission & Vision statement: Our Mission: Harley-Davidson® - More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Our Vision: Harley-Davidson - Building our legend and leading our industry through innovation, evolution and emotion.

• 2021

  Harley-Davidson® announces their first Adventure Touring motorcycle. Powered by the all-new liquid-cooled 1,250cc Revolution Max engine, the Pan America is available in two configurations, the 1250 and the 1250 Special loaded with extra features.

• 2022

  Our shop has grown over the years and the Motorcycle industry itself has definitely grown with us. This year marks the 105th anniversary for Trev Deeley Motorcycles.