Trev Deeley Motorcycles is Vancouver's only Harley-Davidson and Buell Dealership.

THE STORY BEHIND THE NAME

To say that Trev Deeley loved motorcycles would be an understatement. He raced, rode, repaired, collected, sold, distributed and talked motorcycles throughout his life.

In 1917 Trev’s grandfather, Fred Deeley Sr., began selling Harley-Davidson motorcycles on Granville Street in Vancouver. Trev’s father, Fred Jr., took over running the motorcycle operation in 1925. The business moved to 915 West Broadway a few years later. In 1950 they moved to 606 East Broadway.

During the 1940’s and 1950’s Trev dominated motorcycle racing in the Northwest. He became a factory sponsored rider for Harley-Davidson. His bikes bore the number 22 as an AMA expert national plate holder. He was the first Canadian to have this honor. After his retirement from racing he continued to affiliate himself with the sport through sponsoring and tutoring new riders. Champions like Yvon Duhamel, Barry Sheen, Steve Baker, Jim Allen, Don Vesco, and Pete Kellond had the benefit of Trev’s support.

In 1953, Trev was appointed General Manager of Fred Deeley Motorcycles. Four years later he became the first Honda motorcycle distributor in the English speaking world. In 1973 the Harley-Davidson Motor Company asked him to become the exclusive Canadian distributor. The distribution company was named Fred Deeley Imports Ltd in honor of the family’s history in the motorcycle business. The retail store was renamed Trev Deeley Motorcycles in 1975 when Trev and his partners purchased the retail portion from Fred Deeley Imports.

In 1985 Trev became the first non-American on the board of directors for Harley-Davidson Motor Company. He retired from the board in 1993.

In 1995 Trev Deeley was inducted into the Canadian Motorsport Hall of Fame. This followed with the induction into the AMA Hall of Fame and the BC Sports Hall of Fame. In 1997 Trev became the first Canadian to receive the Dudley Perkins Award for his outstanding contribution to the sport of motorcycling.

Trev Deeley’s impact on the world of motorcycling in general, and Harley-Davidson in particular, continues today through the Fairview Campus of the Northern Alberta Institute of Technology. The Trev Deeley Building was made possible by Trev’s donation of $750,000. Its main role is to train and certify Harley-Davidson technicians for dealerships across Canada.

The number 22 AMA Expert plate that was Trev Deeley’s racing number is proudly displayed at Trev Deeley Motorcycles in honor of a great sportsman, businessman and Canadian.

We have moved to a larger building expanding our facilities for our customers at 1875 Boundary Road in Vancouver. Our newly expanded dealership will feature the Trev Deeley Collection under the name of Deeley Motorcycle Exhibition.

For an interesting history of the Deeley family and their history in the Vancouver area, please see our "History" section or visit the Deeley Motorcycle Exhibition, located at 1875 Boundary Road. The Exhibition has photos and mementos from Trev's racing past as well as motorcycles from almost every era. This is a must for "Motorcycle Enthusiasts".